Streda, jún 11, 2025
Azerbaijan is joining Saudi Arabia, the UAE, Egypt, Morocco, Kenya, Rwanda, and Tanzania in driving Middle East and Africa tourism growth in 2025, as all eight countries are set to significantly boost the region’s travel sector through record visitor numbers, rising international spending, and strong job creation. With new data showing robust momentum across both domestic and inbound tourism markets, these nations are emerging as key players in reshaping regional travel dynamics. From sustainable eco-tourism and cultural heritage campaigns to mega infrastructure projects and expanded air connectivity, each country is contributing uniquely to a booming year for the Middle East and Africa’s tourism economy.
Azerbaijan is charging into 2025 with a tourism sector that’s not just recovering — it’s thriving. The country is expected to contribute an impressive ₼10.3 billion to its national economy through travel and tourism alone, reflecting a 32% nárast oproti predchádzajúcemu roku. This surge pushes the sector’s share of GDP to 8.2%, marking one of the strongest comebacks in the region.
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And it’s not just about the numbers. Behind this growth is a wave of international interest, cultural revitalization, and smart tourism planning that’s putting Azerbaijan firmly on the global map. International visitor spending is projected to hit ₼5.5 billion, showing a complete recovery from the pandemic downturn. Domestic travel is also reaching new heights, with local spending forecast to hit ₼3.8 billion — the highest it’s ever been.
The country’s travel sector isn’t just boosting revenue; it’s also creating opportunities. In 2025, tourism is expected to support 472,000 pracovných miest, takmer 10% of the entire national workforce. That’s a significant leap from 2024, when the sector supported around 423,700 pracovných miest a prispeli ₼7.8 billion k HDP.
Julia Simpson, President and CEO of the World Travel & Tourism Council (WTTC), captured the moment clearly: “Azerbaijan is turning heads in the global Travel & Tourism sector. With visitor spending rising and employment accelerating, 2025 is shaping up to be a breakthrough year.”
What’s behind this growth? Azerbaijan has spent years focusing on cultural preservation, sustainable tourism, and economic diversification. The result is a travel experience that blends authenticity with modern comfort — from the UNESCO-listed Old City of Baku to the snow-capped peaks of Shahdag and the wellness retreats along the Caspian coast.
The outlook stretches beyond just one good year. By 2035, the WTTC projects that Azerbaijan’s tourism sector could grow to ₼17 billion, support nearly 670,000 pracovných miesta zaúčtovať 11% národného HDP. It’s a long-term vision rooted in smart strategy — and 2025 is clearly just the beginning.
Top mesto: Baku
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Saudi Arabia is rewriting the rules of travel in the Middle East. As 2025 unfolds, the Kingdom is set to make one of the biggest contributions to regional tourism, with its travel and tourism sector expected to generate more than 447 miliárd SAR — koniec 10% of the country’s entire GDP. That figure doesn’t just signal growth; it places Saudi Arabia at the forefront of a regional tourism transformation.
Backed by an ambitious national vision and massive investment in tourism infrastructure, Saudi Arabia is rapidly becoming a top destination for international travelers. In 2025, inbound visitor spending is projected to reach an astounding 200 miliárd SAR, fueled by rising air connectivity, expanded e-visa access, and a bold marketing campaign that positions the Kingdom as both a modern hub and a cultural gateway.
Jobs are growing just as fast. The tourism sector is expected to support 2.7 miliónov pracovných miest this year, reflecting the government’s sustained push to diversify the economy beyond oil and create meaningful employment through hospitality, culture, and entertainment. From new hotels to mega-events, Saudis are driving their own tourism revival — and it’s working.
Behind this momentum is a series of transformative projects unlike anything the region has seen before. NEOM, the futuristic smart city rising in the desert, continues to attract global curiosity. The Red Sea Project, with its focus on luxury ecotourism, promises to set new standards for sustainability. Historic destinations like AlUla and Diriyah are welcoming a new wave of culture-hungry travelers, while Riyadh is positioning itself as a global conference and sports capital.
Saudi Arabia’s rise isn’t just about new construction. It’s also about reconnecting the world to centuries of rich heritage, ancient trade routes, and landscapes that have remained hidden to many travelers until now. The Kingdom has opened its doors to festivals, concerts, sporting events, and tourism experiences that were unimaginable just a few years ago.
This bold vision is part of 2030 vízie, a national plan that aims to make Saudi Arabia one of the world’s top tourism destinations. With steady progress and record numbers already in 2025, the country is well on its way — not just participating in the Middle East’s tourism boom, but leading it.
Najlepšie mestá: Riyadh, AlUla, Jeddah
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The United Arab Emirates is moving full speed ahead in 2025, solidifying its place as one of the most influential tourism players in the Middle East. The country’s travel and tourism sector is projected to contribute 267.5 miliardy AED to the national economy this year — roughly 13 % HDP SAE — thanks to a winning formula of innovation, luxury, and international connectivity.
This growth isn’t by chance. The UAE has built a reputation as a global magnet for business travelers, leisure seekers, and cultural explorers alike. In 2025, international visitor spending is expected to reach a staggering 228.5 miliardy AED, a number that exceeds even pre-pandemic levels by more than 37%. It’s a clear sign that global demand for the UAE experience has not only returned but expanded.
Dubai and Abu Dhabi remain the country’s twin tourism engines. Dubai continues to break visitor records with its blend of ultra-modern skyscrapers, luxury shopping, desert adventures, and headline-making events like Art Dubai and the Dubai Shopping Festival. Meanwhile, Abu Dhabi is winning praise for its growing cultural offerings, including the Louvre Abu Dhabi, Qasr Al Watan, and the soon-to-open Guggenheim Museum.
Domestic tourism has also gained momentum. Staycations, road trips, and local experiences are helping to diversify the tourism economy, while newer destinations like Sharjah, Ras Al Khaimah, and Fujairah are attracting visitors with heritage tourism, beaches, and outdoor escapes. With so many options packed into such a small area, the UAE has mastered the art of offering something for everyone — from five-star indulgence to off-the-beaten-path discovery.
Employment in tourism is keeping pace with growth. The sector now supports nearly one million jobs, and that number is expected to grow as new resorts, attractions, and infrastructure projects open in 2025 and beyond. Government policies have also helped create a business-friendly climate that attracts global hotel brands, airlines, and investors eager to take part in the UAE’s tourism success story.
A strong focus on sustainability is shaping the country’s long-term strategy. Initiatives like the UAE Tourism Strategy 2031 aim to attract 40 miliónov hotelových hostí ročne by the next decade, with a strong push toward sustainable tourism and eco-conscious development.
In short, the UAE isn’t just participating in the region’s tourism boom — it’s setting the bar. Whether through iconic skyline views, heritage sites, or smart tourism planning, the Emirates continue to prove they’re more than ready to lead the future of travel in the Middle East and beyond.
Najlepšie mestá: Dubai, Abu Dhabi, Sharjah
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Egypt is stepping confidently back into the global tourism spotlight in 2025, riding a wave of momentum that shows no signs of slowing down. After welcoming a record 15.7 miliónov medzinárodných turistov in 2024, the country is poised for even greater heights this year, with visitor numbers and tourism revenue both projected to climb even higher.
Last year’s tourism revenue hit $ 14.1 miliardy, and 2025 is on pace to surpass that as Egypt capitalizes on its rich cultural heritage, improved infrastructure, and renewed global interest. From the timeless Pyramids of Giza to the tranquil shores of the Red Sea, Egypt is proving that its tourism appeal runs deeper than ever — blending ancient history with modern travel trends.
The government has been central to this rebound, launching strategic initiatives to expand the country’s capacity and improve visitor experience. Key upgrades to airports, roads, and hospitality services are already making a visible impact. Meanwhile, efforts to streamline visas, increase air connectivity, and promote lesser-known destinations are helping diversify Egypt’s tourism offerings.
One of the country’s biggest bets — and biggest draws — is the soon-to-open Veľké egyptské múzeum, a sprawling cultural landmark near the Giza plateau that promises to become one of the world’s most important museum complexes. When it fully opens, it will showcase thousands of ancient artifacts, including the complete Tutankhamun collection, in a state-of-the-art facility that blends history with high design.
Beyond Cairo, destinations like Luxor, Aswan, and Alexandria continue to attract cultural travelers, while the Sinai Peninsula, Sharm El-Sheikh, and Hurghada remain favorite spots for sun-seekers, divers, and family holidaymakers. Egypt’s ability to offer both world-famous landmarks and relaxing escapes is helping it attract a wider range of travelers — from history buffs and cruise tourists to digital nomads and honeymooners.
Looking ahead, Egypt has set its sights on welcoming 30 miliónov turistov ročne do roku 2028, and 2025 is shaping up as a pivotal year on that journey. With strong partnerships in aviation, expanding hotel development, and growing interest from Europe, the Gulf, and Asia, the country is well on its way to meeting — and possibly exceeding — that goal.
In a region buzzing with tourism breakthroughs, Egypt stands out as a timeless destination that’s writing a new chapter. With its deep cultural roots, improving visitor experience, and rising global profile, the country is firmly positioned to help drive the Middle East and Africa’s tourism sector to new heights in 2025.
Najlepšie mestá: Cairo, Luxor, Aswan, Sharm El-Sheikh
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Morocco is heading into 2025 with extraordinary momentum, coming off a record-breaking tourism year that captured global attention. In 2024, the country welcomed 17.4 milióna medzinárodných návštevníkov, čo predstavuje ohromujúci 20% nárast over the previous year and setting a new all-time high for arrivals. That surge translated directly into economic impact, with tourism revenue climbing to 104 miliardy MAD, the highest figure Morocco has ever recorded.
Now, in 2025, Morocco is not just riding the wave — it’s steering it. As one of North Africa’s most diverse and accessible destinations, the country is leaning into its strengths: vibrant culture, stunning landscapes, and a welcoming atmosphere that appeals to both seasoned travelers and first-time explorers.
From the winding alleys of Marrakech to the windswept beaches of Essaouira, Morocco offers an experience that’s both exotic and deeply rooted in authenticity. Tourists are rediscovering the magic of its imperial cities, trekking through the Atlas Mountains, wandering through blue-washed towns like Chefchaouen, and relaxing in riads that blend comfort with craftsmanship.
The government isn’t leaving growth to chance. With a clear national strategy in place, Morocco is investing heavily in tourism infrastructure, boosting air connectivity, and launching new promotional campaigns across Europe, the Gulf, and beyond. Visa facilitation, low-cost airline partnerships, and incentives for hotel development are making it easier than ever for international travelers to visit — and stay longer.
Looking ahead, Morocco aims to attract 26 miliónov turistov ročne do roku 2030, and all signs point to 2025 being a major step toward that goal. New hotel openings in Casablanca, Tangier, and Agadir are helping increase capacity, while ongoing investments in digital nomad programs and rural tourism aim to spread visitor traffic more evenly across the country.
Domestic travel has also seen a boost, as more Moroccans explore their own country, particularly in coastal and mountain regions. With the rise of boutique eco-lodges, local guided tours, and authentic culinary experiences, Morocco is creating a tourism model that’s not just focused on volume — but on meaningful, sustainable growth.
In the broader picture of Middle East and African tourism, Morocco stands as a rising star — blending tradition and modernity in a way few destinations can match. With 2025 shaping up to build on last year’s historic highs, Morocco remains a key force in driving regional tourism to new heights.
Najlepšie mestá: Marrakech, Fes, Casablanca, Chefchaouen
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Kenya is charging into 2025 with a clear mission — to grow its tourism sector into one of the most powerful economic engines on the African continent. After a strong post-pandemic rebound, the country is now setting new records and earning international recognition for the depth and diversity of its travel experiences. This year, Kenya’s tourism industry is expected to contribute over KSh 1.2 trillion to the national economy, making up about 7% HDP — a figure that underscores the sector’s rising importance.
And that growth is coming from both sides — international travelers and Kenyan citizens themselves. In 2025, domestic tourism is expected to surge past KSh 821 billion, while international visitor spending is projected to top KSh 300 billion. Those aren’t just big numbers — they reflect real enthusiasm, real travel, and real jobs being created across the country.
Kenya’s appeal has always been deeply tied to its natural wonders. Whether it’s the Great Migration in the Maasai Mara, sunrise game drives in Amboseli, or flamingo-filled lakes in the Rift Valley, the country has long captivated wildlife lovers and adventure seekers. But what’s different now is how Kenya is expanding beyond safaris. From Nairobi’s booming urban scene and luxury accommodations to coastal retreats like Diani Beach and Lamu, travelers are discovering new layers to the Kenyan experience.
The government has played a key role in this evolution. Over the past year, Kenya has improved its airport infrastructure, expanded digital visa platforms, and launched fresh international campaigns to attract visitors from Europe, Asia, and the Middle East. The introduction of direct flights between Nairobi and global hubs like Dubai, Paris, Mumbai, and New York is helping open the country up to a broader travel audience.
Meanwhile, Kenya is leading the charge on community-based and sustainable tourism in Africa. New initiatives are helping local communities take part in — and benefit from — tourism revenue. From eco-lodges and conservancies to cultural festivals and heritage trails, travelers are being drawn into deeper, more meaningful interactions with people and places that define Kenya’s identity.
Employment numbers are climbing as a result. Thousands of jobs are being added in hospitality, conservation, and guiding services — and those numbers are expected to keep growing throughout 2025. As Kenya continues to position itself as a destination that combines adventure, comfort, and conscious travel, the world is responding with curiosity — and bookings.
In a year where Middle East and African tourism is booming, Kenya isn’t just along for the ride. It’s helping lead the movement — powered by nature, culture, and a bold national vision for what travel can look like when it’s done right.
Najlepšie mestá: Nairobi, Mombasa, Naivasha
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Rwanda is making waves in 2025 as one of Africa’s most compelling tourism success stories — a country once known primarily for its history is now being celebrated for its resilience, innovation, and extraordinary visitor experiences. After smashing multiple records in 2024, Rwanda is heading into this year with even greater momentum, standing tall among the Middle East and Africa’s top tourism performers.
The country’s travel and tourism sector has reached new milestones across the board — in GDP contribution, job creation, and international visitor spending. Though exact 2025 figures are still being finalized, early projections point to continued double-digit growth as Rwanda capitalizes on its reputation for high-end eco-tourism, sustainable travel, and safe, accessible adventure.
Rwanda’s global appeal lies in the rare balance it strikes between natural beauty and forward-thinking infrastructure. Tourists from around the world are flocking to the lush forests of Volcanoes National Park for a once-in-a-lifetime encounter with mountain gorillas — an experience that sits at the heart of Rwanda’s conservation-driven tourism model. Strict visitor limits, expert guides, and well-managed permit systems ensure both environmental protection and unforgettable encounters.
But the country’s story doesn’t stop at wildlife. Kigali, Rwanda’s clean and cosmopolitan capital, is fast becoming a preferred destination for international conferences, diplomatic summits, and business travelers. The city is home to gleaming new hotels, world-class convention centers, and a growing network of direct flights linking Rwanda to Europe, the Gulf, and other parts of Africa.
The government’s deliberate, data-driven approach has made all the difference. Rwanda’s National Tourism Strategy emphasizes sustainable development, community inclusion, and digital transformation. As a result, local communities now play an active role in tourism, benefiting from employment opportunities and profit-sharing in conservation areas.
Rwanda’s tourism employment is rising steadily, with new roles emerging in hospitality, transport, and tour operations. Jobs tied to nature-based tourism — from porters and rangers to chefs and cultural hosts — are offering steady incomes and skill development in both urban and rural regions.
Looking forward, Rwanda plans to scale its tourism sector even further, without sacrificing its core values of sustainability, safety, and service. With expanded airport infrastructure on the way, including the new Bugesera International Airport near Kigali, the country is preparing to welcome even more visitors — but in a way that safeguards the very ecosystems and cultural experiences that make it unique.
In a region brimming with tourism potential, Rwanda is setting an example of how smart planning, ecological stewardship, and meaningful community partnerships can turn a small country into a global tourism force. As 2025 unfolds, Rwanda continues to shine as one of the most dynamic and responsible travel destinations on the African continent.
Najlepšie mestá: Kigali, Musanze, Nyungwe
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Tanzania is stepping into 2025 as one of Africa’s most exciting tourism powerhouses, with visitor numbers and revenue climbing higher than ever before. After welcoming 5.36 miliónov medzinárodných turistov in 2024 — a national record that surpassed government targets — the country is building on that momentum with renewed energy and ambition this year.
Tourism revenue hit 3.37 miliardy USD minulý rok, označenie a 33.5% nárast over the year prior. And with global interest surging in East Africa’s rich biodiversity, Tanzania is poised to see even stronger gains in 2025. Whether it’s tracking wildlife in Serengeti National Park, climbing Mount Kilimanjaro, or diving into the turquoise waters of Zanzibar, Tanzania continues to draw travelers who crave raw beauty, authenticity, and adventure.
At the heart of this growth is a clear national strategy. The government has worked tirelessly to improve infrastructure, simplify visa access, and promote Tanzania’s best assets to a wider international audience. More direct international flights, especially into Kilimanjaro, Dar es Salaam, and Zanzibar, are helping to shorten the path from curiosity to arrival.
But what truly sets Tanzania apart is the experience itself. The country offers not just safaris and scenery, but soul-stirring moments — witnessing the Great Migration, sharing stories with Maasai guides, or relaxing in barefoot luxury on remote islands. It’s that powerful mix of nature, culture, and comfort that keeps visitors coming back and inspires new ones to explore.
Local communities are benefiting too. Tourism now supports thousands of jobs across the country, and that number is only expected to grow in 2025. The rise in eco-lodges, community-run camps, and conservation initiatives is creating income for rural families while protecting the very landscapes that attract travelers in the first place.
Zanzibar, in particular, is seeing a boom. The semi-autonomous island region has become one of the top beach destinations in Africa, with luxury resorts, spice tours, and cultural heritage sites drawing both high-end and mid-range travelers. Investments in sustainable tourism and hospitality training are helping Zanzibar maintain its charm while scaling up its capacity.
With a strong recovery behind it and a thriving tourism model that respects both nature and people, Tanzania is playing a major role in the 2025 tourism boom sweeping across the Middle East and Africa. Its story is one of steady progress, smart policy, and a deep respect for what makes travel meaningful.
Najlepšie mestá: Arusha, Zanzibar City, Dar es Salaam
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Azerbaijan joins Saudi Arabia, UAE, Egypt, Morocco, Kenya, Rwanda, and Tanzania in set to boost Middle East and Africa tourism in 2025, as all eight countries are recording surging visitor arrivals, rising travel spending, and strong government-led tourism investments. Their combined growth is driving a regional tourism boom fueled by cultural appeal, improved connectivity, and long-term national strategies.
As 2025 unfolds, it’s clear that Azerbaijan, Saudi Arabia, the UAE, Egypt, Morocco, Kenya, Rwanda, and Tanzania are not just riding the global tourism recovery — they’re leading it. Each of these countries is contributing something distinct to the regional boom: whether it’s Azerbaijan’s cultural revival, Saudi Arabia’s mega-developments, the UAE’s luxury-driven growth, or the nature-first experiences offered by Kenya and Rwanda, the diversity of offerings across the Middle East and Africa is helping redefine the region’s place on the global travel map.
What unites them is a shared commitment to long-term tourism development, strategic investment, and economic diversification. Governments are opening borders, expanding airport infrastructure, upgrading visitor experiences, and ensuring that local communities benefit from the surge in arrivals. International travelers are responding in kind, drawn to both the timeless beauty and the fresh energy now radiating from these destinations.
This moment isn’t just a rebound — it’s a transformation. By combining heritage with innovation, conservation with accessibility, and ambition with authenticity, these eight nations are proving that the future of tourism doesn’t belong to one region or continent. In 2025, the Middle East and Africa are not only back in the game — they’re helping shape where global travel goes next.
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