Ako obchodná vojna s USA nepriamo podporuje boom kanadského cestovného ruchu

Pondelok júni 9, 2025

In an unexpected twist of global economics, the ongoing U.S.-led trade war may be giving Canada’s tourism sector a surprising lift. While trade disputes typically bring economic uncertainty, new data from the Conference Board of Canada suggests the current climate could spark a domestic travel boom worth up to $8.8 billion in 2025. Canadians, faced with rising cross-border costs, a weakened dollar, and general political tension, are beginning to turn their attention inward—exploring more of their own country instead of heading south to the United States.

Travel data shows a marked drop in cross-border trips, with car travel to the U.S. down more than 35% in April 2025 compared to the year prior. Meanwhile, surveys show that fewer Canadians are planning vacations in the U.S., and more are opting for domestic destinations—from serene camping escapes in Algonquin Park to city getaways in Vancouver, Montreal, and Halifax. The trend reflects not only a desire to avoid travel-related headaches tied to the trade conflict, but also a shift in consumer behavior toward local spending and value-driven travel.

And it’s not just Canadians changing course. As political sentiment shifts globally, Canada is increasingly seen as a stable, welcoming destination by international tourists looking for alternatives to the U.S. In this article, we’ll explore how trade tensions between the U.S. and Canada are reshaping travel trends, boosting local economies, and potentially marking 2025 as a transformative year for Canadian tourism.

Trade Tensions Are Changing the Way Canadians Travel

With tariffs rising and diplomatic spats growing more frequent, it’s no surprise that Canadians are reconsidering where they spend their vacation dollars. What’s unexpected, however, is the extent to which these political moves have caused such a sharp pivot away from U.S. travel. For decades, destinations like New York, Florida, and California have been go-to options for Canadian vacationers. But in 2025, that appeal is starting to fade.

Recent travel surveys show that only about one in four Canadians is now considering a U.S. trip in the next year—down dramatically from over half just a few months earlier. The primary reason? A weaker Canadian dollar, made worse by the trade war, is making cross-border shopping and travel significantly more expensive. Add to that the uncertainty of shifting tariffs, travel regulations, and a general sense of political friction, and suddenly destinations closer to home start to look much more attractive.

The result is a growing preference for domestic travel. Canadians are opting for national parks, cottage country escapes, and city breaks within their own borders. For many, a staycation or local getaway not only avoids potential border hassles but also supports the national economy during a time of uncertainty.

Domestic Tourism Could Inject Billions into Canada’s Economy

The Conference Board of Canada estimates that this shift could result in up to $8.8 billion in additional domestic tourism spending in 2025 alone. That includes everything from hotel stays and restaurant visits to tour bookings, museum admissions, and more. And while not every Canadian will trade their Florida beach trip for a visit to the Rockies, the overall trend is clear: domestic travel is rising—and fast.

For tourism-dependent businesses across Canada, this is welcome news. The surge in local travel is helping to offset a decline in visitors from the U.S., who remain Canada’s top international travel market. Although the drop in American tourists does present challenges, the growing domestic market is proving to be a stabilizing force.

Even smaller, more affordable adventures—like camping, RV trips, or short weekend getaways—are adding up to major economic contributions. Travelers who might have flown south are now spending their money at home, and often discovering parts of Canada they might not have otherwise explored.

A Broader Shift in Consumer Behavior

It’s not just about travel—it’s about mindset. As Canadians become more cautious with their spending in response to economic uncertainty, they’re also embracing a “buy local” mentality. That includes everything from food and retail purchases to leisure activities and, increasingly, travel.

The idea of “spending Canadian dollars in Canada” has taken on renewed importance. Local tourism operators, restaurants, and hospitality businesses are reaping the benefits of this mindset shift. And the focus on domestic travel isn’t just good for the economy—it’s also reinforcing national pride and encouraging more sustainable, environmentally friendly travel practices.

Of course, affordability is a major driver. With gas prices and airfare fluctuating, and many Canadians watching their budgets more closely than ever, local travel offers a way to still enjoy quality experiences without breaking the bank.

A Mixed Bag: Challenges Still Remain

Despite the positives, the broader outlook isn’t without challenges. The decline in U.S. visitors is hitting some regions hard—especially those near the border that rely heavily on American tourism dollars. The Tourism Industry Association of Canada has voiced concern that a long-term dip in cross-border travel could put thousands of jobs at risk, particularly in communities where tourism is a main economic driver.

To address this, industry leaders are urging increased investment in international marketing, as well as easier entry processes for travelers from other countries. By diversifying the tourist base and drawing visitors from Europe, Asia, and beyond, Canada can mitigate some of the impacts of reduced American arrivals.

Fortunately, Canada’s response to U.S. trade policies has remained diplomatic. Messaging has been carefully crafted to criticize policy, not people—ensuring that American travelers still feel welcome should they choose to visit.

An Opportunity to Attract International Visitors

Interestingly, Canada could also benefit from international visitors who are disillusioned with U.S. politics or travel restrictions. The country’s reputation as a peaceful, friendly, and safe destination makes it an appealing alternative for tourists from Europe, Asia, and the Middle East who may be rethinking their North American plans.

With a renewed global spotlight, Canada’s tourism sector has an opportunity to capitalize on its brand image—one rooted in natural beauty, multicultural vibrancy, and welcoming hospitality. As more travelers seek meaningful, authentic experiences, Canada has what it takes to deliver.

Looking Ahead: A Turning Point for Canadian Tourism?

As global tensions continue, 2025 is shaping up to be a pivotal year for Canadian tourism. What began as a political and economic clash between two nations may end up being a catalyst for renewed focus on homegrown travel and expanded international appeal.

If Canada continues to support its tourism sector through strategic marketing, infrastructure investment, and thoughtful policies, this unexpected boost from a trade war could become a long-term advantage. With a mix of domestic enthusiasm and growing global goodwill, Canada’s travel industry could emerge from this period stronger, more resilient, and more diverse than ever before.